Product Evaluation & Outside Perspective
Ghost Light Group has decades of experience analyzing and reporting on video games, consumer electronics, visual entertainment, toys, and a variety of pop culture-related products in various stages of development. We help dozens of clients understand critical press and consumer reception, and provide valuable external insights that may not be apparent internally to help avoid major issues before they become irreparable.
services include
- greenlight evaluation
- pre-alpha to post-release feedback
- in-depth product evaluation reports
- mock reviews
- score and sentiment prediction
- demo evaluation
- objective third-party data analysis
Content Creation & Editing
Ghost Light Group is comprised of content creators and visionaries who have overseen editorial and content creation teams for over 20 years. From direct-to-consumer articles to white papers to brand stories, we work closely with you and your teams to identify content goals, then implement your messaging with appropriate topic and tone for your audience. We offer a full range of copywriting and editing services, from blogs to books, and everything in between. We can also develop hand-drawn illustrations for your special projects.
services include
- copywriting & custom publishing
- developing video game & esports educational programs
- brand stories
- SEO content creation
- narrative development
- white papers
- experience with canadian media fund applications
- editing & narrative feedback
- custom hand-drawn illustrations
Digital Marketing
As part of the first wave of the internet, Ghost Light Group has been working in digital media since it began in the ‘90s. We were there when Facebook, Twitter, YouTube, and Instagram started, and developed strategies to reach millions of customers through these channels. We’ve implemented brand and product positioning, holistic digital communication plans, social media strategy, convention messaging, and newsletter and email marketing for numerous brands. We can help develop all of these strategies with you, or evaluate your existing marketing plan and give feedback on whether the message matches the product.
services include
- digital content planning
- social media strategy
- newsletters & email marketing
- identifying your audience
- digital & traditional media approach
- convention & conference guidance
- pr & marketing plan critical evaluation
- social & digital ad management
- engagement metrics reporting & delivery
Contact
Feel free to contact us with any questions or for a quote.
Email
info@ghostlightgroup.com
ghost light group
greensboro, nc
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